How to Rank in ChatGPT, Perplexity, Claude, and Gemini.

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1. Introduction: Why LLM SEO Matters

Search has shifted. Instead of scrolling Google’s blue links, shoppers now ask ChatGPT, Perplexity, Claude, and Gemini for the “best” product—and trust the single, summarized answer they get back.

Key shift: LLMs don’t rank pages like Google. They summarize the clearest, most credible content they can find and cite it only if the structure is easy to lift.

If your site isn’t structured for that summary, you’re invisible. This playbook shows you how to become the answer by making your content:

1. Citable – clean headers, tables, and TL;DRs LLMs can lift verbatim.
2. Credible – evidence‑backed claims and neutral, expert tone.
3. Consistent – a repeatable system that trains models to prefer your site over time.

Follow the steps ahead to transform every page—blogs, PDPs, landing pages—into LLM‑ready, citation‑worthy assets.

2. How AI Search Engines Work

All major LLMs — ChatGPT, Perplexity, Claude, Gemini — follow a similar 5-step loop: